HP's Amplify Elevate event is the company's flagship gathering for channel partners, and the 2025 edition did not disappoint. Held earlier this year, the event brought together partners from across Europe to discuss the future of print, workplace technology, and sustainability. As a long-standing HP partner, Mastercopy attended and came away with valuable insights into what lies ahead.
A New Chapter for HP Amplify
HP rebranded its partner programme from Amplify to Amplify Elevate, reflecting a renewed focus on helping partners deliver higher-value solutions to their customers. The programme now places greater emphasis on services, security, and sustainability, moving beyond hardware reselling towards consultative, outcomes-based partnerships.
For Mastercopy, this aligns perfectly with our managed print and IT support model. We have always focused on delivering results for our clients rather than simply supplying boxes, and HP's evolving programme reinforces that approach.
Product Announcements
HP used the event to showcase its latest hardware and software innovations. Key announcements included next-generation LaserJet Enterprise devices with improved energy efficiency and faster first-page-out times, expanded HP Wolf Security capabilities that extend firmware protection to a wider range of devices, new cloud management tools that simplify fleet administration for managed print providers, and advances in HP's Instant Ink and Managed Print Cloud platforms.
The new LaserJet Enterprise models are particularly exciting for our clients. They offer measurably lower energy consumption while maintaining the high-speed output that businesses demand. We expect to begin deploying these devices in the coming months.
Sustainability at the Core
Sustainability was a central theme throughout the event. HP outlined its progress towards its 2030 sustainability goals, including reducing the carbon footprint of its product portfolio and increasing the use of recycled materials in manufacturing. The company also introduced new tools to help partners measure and report the environmental impact of their print deployments.
For Mastercopy clients, this means we can now provide more detailed sustainability reporting as part of our managed print service. If your organisation has ESG targets or needs to demonstrate environmental progress to stakeholders, our reporting tools can help.
Security Innovation
HP Wolf Security continues to evolve. At Amplify Elevate, HP announced new threat intelligence capabilities that allow devices to detect and respond to emerging attack patterns in near real-time. The expanded Wolf Security portfolio now covers a broader range of devices, ensuring consistent protection across mixed fleets.
The message from HP was clear: security is not optional, and it should not be an afterthought. Every device in your network is a potential target, and HP is committed to building protection into the hardware from the ground up.
Partner Collaboration
Beyond the keynotes and product demos, Amplify Elevate provided an opportunity to connect with other HP partners and share best practices. Our team participated in workshops on managed print optimisation, security deployment strategies, and customer success methodologies. These sessions help us refine our service delivery and bring new ideas back to our clients.
What This Means for Our Clients
The innovations unveiled at Amplify Elevate 2025 will directly benefit Mastercopy clients. From more energy-efficient hardware to enhanced security features and better sustainability reporting, these developments strengthen the value of our managed print service. If you would like to learn more about the latest HP technology and how it can benefit your business, contact us on 01642 750404 or email sales@mastercopy.co.uk.